Free Playbook

The B2B Sales Approach to Content Strategy

How 16 years of enterprise sales thinking fixes your content. A practical playbook for SaaS and AI founders who are posting consistently but getting nowhere.

You're doing the work. Posting regularly. Showing up. But the followers trickle in slowly, engagement feels hollow, and nobody's reaching out to work with you.

The problem isn't your writing. It's that you're treating content like a marketing activity when it's actually a sales process. This playbook shows you the difference.

What's inside

1
The Consistency Trap
Why "just post more" is the most dangerous advice on the internet, and what to do instead.
2
The Enterprise Sales Framework for Content
Three principles from B2B sales that change how your audience responds to everything you publish.
3
The Three Content Types
Awareness, consideration, decision. Why most founders only use one, and how to deploy all three.
4
Voice Capture
How to sound like yourself on paper. The terroir model for finding what makes your perspective distinctive.
5
Five Content Sequences That Convert
Multi-post arcs adapted from sales cadences. Run one for two weeks and measure the difference.
Volume without sequence is like making 100 cold calls with no qualifying criteria and no follow-up plan. You'll be busy. You won't close much.
From the playbook

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About Andy

Andy Taylor is a ghostwriter for SaaS and AI founders. Before that: 16 years in B2B enterprise sales, closing deals and leading commercial teams across the UK. Before that: 20 years as a touring drummer, which taught him that timing and knowing when not to play matter more than raw volume.

The same principle applies to content.

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